The world’s highest city, Nuestra Señora de La Paz straddles the peaks of the Andes where the Bolivian altiplano buckles up against the continents highest peaks. It’s where teams of skilled artisans knit our clothes and where our dream of Waddler was born. The year’s first snows have arrived, blanketing the buildings in a glistening gossamer cloak and muffling the sounds of the city as if nature has broken over it like a wave reclaiming what was once hers. La Paz in the snow, the city of Peace.
Spring is in the air, though depending on what part of the world you live in it may not feel that way. Perhaps you are inundated in water or driving on frozen roads, but in the lull between storms I think you you can feel that spring scent in the wind and those long dark nights are growing steadily shorter.
At Waddler we have always wanted to launch a Spring Summer collection, dress Waddler in a summer guise. So for 2014 we have. Our collection is made up of light weight and brightly coloured alpaca knits and a range a organic pima cotton with beautiful summer prints. Of course the collection had to be photographed in South America, a continent that in many parts lives in perpetual summer. And there is one country whose people celebrate the sun, the sand and the warm sea with a passion like no where else on earth. Our SS14 collection was shot in Brazil on a remote tropical island.
A huge thank you to the wonderful models who took part and all of the locals who helped out.
We hope you love summer Waddler as much you love Winter Waddler
Waddler SS14 will be launched on March 1st 2014.
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Since Waddler launched in 2010 we have had happy customers writing to us to ask whether we would ever make clothes for grown ups. We decided this year to launch a limited range of three styles and the feedback so far has been amazing. You can see them on our website here, as well as a short film about Three little bears…